Privacy Policy

Last updated: March 9, 2026

Introduction

WiseHealthPlans.com ("we," "us," "our," or "Company") is operated by Atlantic Breeze Insurance, an independent insurance agency. We respect your privacy and are committed to protecting your personal information. This Privacy Policy explains our practices regarding information collection, use, disclosure, and your rights concerning that information.

Who We Are

WiseHealthPlans.com is an independent health insurance agency. We are not an insurance company ourselves, but rather help individuals and families compare and enroll in health insurance plans offered by licensed carriers. We operate as part of Atlantic Breeze Insurance, licensed to conduct business in 24 states.

Information We Collect

We collect information in two primary ways: information you provide directly to us, and information collected automatically when you visit our website.

Information You Provide

When you fill out our lead forms or request a quote, you may provide us with personal information, including:

• Full name
• Phone number
• Email address
• ZIP code
• Age or date of birth
• Coverage type or plan preferences
• Any other information you voluntarily submit

This information is collected through our lead forms powered by Formspree. When you submit a quote request, we may also share your information with HealthSherpa, our third-party quoting partner, to provide you with accurate plan comparisons and enrollment options.

Information Collected Automatically

When you visit our website, certain information is collected automatically through standard server logs and basic tracking methods:

• Your Internet Protocol (IP) address
• Browser type and version
• Pages you visit on our site
• Time and date of your visit
• Referring website or search terms
• General geographic location (city/state level)

We do not currently use third-party analytics or tracking cookies beyond session cookies necessary for website functionality.

How We Use Your Information

We use the information we collect for the following purposes:

• Providing Services: To generate insurance quotes, compare plans, and assist you with enrollment in health insurance plans that match your needs.
• Communication: To contact you about your quote request, answer your questions, follow up on leads, and provide customer support via phone, email, or other methods.
• Website Improvement: To understand how you use our website, identify technical issues, and improve the functionality and user experience of our site.
• Compliance: To comply with legal, regulatory, or contractual obligations, including state insurance regulations.

How We Share Your Information

We do not sell your personal information to third parties for marketing purposes. However, we may share your information in the following circumstances:

Service Providers

HealthSherpa: When you request a quote, we share necessary information (name, email, phone, ZIP code, age, coverage preferences) with HealthSherpa to provide you with plan options and enrollment assistance. HealthSherpa is a third-party platform that helps individuals compare and enroll in health insurance plans. You can review HealthSherpa's privacy practices at their website.

Formspree: Our lead forms are processed through Formspree, which temporarily stores form submissions to deliver them to us. Formspree does not use your information for their own marketing purposes.

Insurance Carriers

When you enroll in a health insurance plan through our service, we must share relevant information with the selected insurance carrier to process your application and enrollment. This is necessary to complete the coverage you request.

Legal Obligations

We may disclose your information if required by law, regulation, court order, or government agency request. We may also share information if we believe in good faith that disclosure is necessary to protect our legal rights, your safety, or the safety of others.

Cookies and Tracking Technologies

We use minimal tracking technologies on our website. Our current approach includes:

• Session Cookies: We use basic session cookies to maintain your session while browsing our website and to remember form preferences during your visit.
• No Third-Party Tracking: We do not currently deploy third-party analytics cookies, advertising pixels, or behavioral tracking tools.

You can control cookies through your browser settings. Disabling cookies may affect website functionality but will not impact your ability to request a quote through our phone number.

Data Security

We implement industry-standard safeguards to protect your personal information from unauthorized access, alteration, disclosure, or destruction. Our security measures include:

• SSL (Secure Sockets Layer) encryption for all form submissions
• Secure transmission of data to third-party service providers
• Restricted access to personal information among our staff
• Regular review of our security practices

While we strive to protect your information, no transmission over the internet or method of electronic storage is completely secure. We cannot guarantee absolute security, but we commit to protecting your data with reasonable care.

Your Privacy Rights

Depending on your state of residence, you may have certain rights regarding your personal information:

Access and Correction

You have the right to request access to the personal information we have collected about you and to request corrections to inaccurate information. To exercise this right, contact us at ag@atlanticbreezeins.com or (844) 585-3339.

Deletion

You may request that we delete your personal information, subject to certain legal exceptions. For example, we may retain information as required by insurance regulations or law. To request deletion, contact us using the information below.

California Privacy Rights (CCPA)

California residents have specific rights under the California Consumer Privacy Act, including the right to know what personal information is collected, the right to delete personal information, and the right to opt-out of the sale of personal information. Since we do not sell personal information for monetary compensation, the sale opt-out does not apply. For inquiries about California privacy rights, contact us at the information provided below.

Other State Privacy Laws

We respect privacy rights granted under other state laws, including Colorado, Connecticut, Utah, Virginia, and others. If you believe you have privacy rights under your state's laws, contact us to discuss your concerns.

Children's Privacy

WiseHealthPlans.com is not directed toward individuals under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have collected information from a child under 13, we will promptly delete such information. If you have concerns about a child's information, please contact us immediately.

HIPAA Notice

As an independent insurance agency (not a healthcare provider), WiseHealthPlans does not create, receive, or maintain protected health information (PHI) as defined by the Health Insurance Portability and Accountability Act (HIPAA). However, we are committed to treating all personal health-related information you share with us confidentially and with industry-standard safeguards, consistent with insurance agency best practices.

Telephone Consumer Protection Act (TCPA) Consent

By submitting a form on WiseHealthPlans.com and providing your phone number, you expressly consent to receive telephone calls, text messages (including SMS and MMS), and/or pre-recorded or artificial voice messages from WiseHealthPlans.com, Atlantic Breeze Insurance, our licensed agents, and our authorized partners at the phone number you provide, regarding health insurance plans and related products. This consent applies to calls and texts made using an automatic telephone dialing system or prerecorded voice technology.

Your consent is not a condition of purchasing any product or service. You may revoke your consent at any time by contacting us at ag@atlanticbreezeins.com, calling (844) 585-3339, or replying STOP to any text message. Message and data rates may apply. Message frequency varies based on your inquiry.

By providing your phone number, you confirm that you are the subscriber or authorized user of the phone number provided and that you are at least 18 years of age. You understand that your consent covers communications related to your insurance inquiry and does not obligate you to purchase any insurance product.

By submitting your phone number, you also provide your express written consent to receive calls and texts even if your number is listed on any federal, state, or internal Do Not Call registry. This consent specifically applies to calls and messages from WiseHealthPlans.com, Atlantic Breeze Insurance, our licensed agents, and authorized partners regarding the insurance products or services you inquired about.

Call Monitoring and Recording

For quality assurance, training, and compliance purposes, telephone calls to and from WiseHealthPlans.com and Atlantic Breeze Insurance may be monitored and/or recorded. By placing or accepting a call with our agents, you acknowledge and consent to the monitoring and recording of that call. If you do not wish to be recorded, you may request to communicate via email instead by contacting us at ag@atlanticbreezeins.com.

Do Not Call

We maintain an internal Do Not Call list and honor all such requests promptly. If you wish to be placed on our Do Not Call list and revoke your prior consent to receive calls, please contact us by email at ag@atlanticbreezeins.com or by phone at (844) 585-3339. We will process your request within 30 days. Once you revoke consent, we will cease all telemarketing communications to your number, regardless of any prior consent given through our website forms.

Third-Party Links

Our website contains links to third-party websites, including insurance carrier websites and HealthSherpa. We are not responsible for the privacy practices of these third-party sites. We encourage you to review the privacy policies of any external sites before providing your information to them.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will notify you by updating the "Last Updated" date at the top of this policy. We encourage you to review this policy periodically to stay informed about how we protect your information.

Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

• Email: ag@atlanticbreezeins.com
• Phone: (844) 585-3339

We will respond to your inquiry as promptly as possible.